Unique Digital
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Product Lead
NFT marketplace with a frictionless fiat payment flow
The Brief
Unique Digital is the first NFT marketplace and whitelabel platform focused on music and with a frictionless fiat payment flow. Is built above Polygon, and users can create or conenct their wallets using theis social networks or mobile phone. Clients can build their marketplaces using our whitelabel solution.
The Process
Main roles
Branding
Product Manager
Product Designer
I was in charge of creating the branding, landing pages, the NFT marketplace, and the checkout experience.
UX challenges
To have a checkout process for people who didn't understand how to create a wallet and mint an NFT.
Blockchain sometimes fails for different reasons, gas fees, transactions reverted, time out, enough balance... Understand all the cases, find solutions and show feedback to the user at every step of the process.
Other challenges
The marketplace responsive version must be compatible with a Progressive Web App (PWA), so users could have the marketplace as an app on their smartphones.
Create a design system that can accept multiple variants in layout and design depending on the white-label client.
Platform Features
Wallet
Users can create automatically a wallet when purchasing your NFT.
Simplicity at its best
Our seamless purchasing process is designed to even for those who are unfamiliar with blockchain technology.
Multiple formats
Let your imagination run free. We support video, image, audio, and interactive 3D.
Payment
We accept credit card payments.
Sale or auction
Creators can choose between selling an NFT with a regular sale or with an auction.
Unlockable content
NFTs can have exclusive content only accessible by the token owner.
The Results
Unique Digital was the first NFT marketplace in the world and whitelabel platform focused on music and with a frictionless fiat payment flow. From this job, these were my overall experiences:
Led the UX team that create a frictionless checkout payment with a credit card when buying NFTs.
Improved customer experience by giving accurate feedback on every step of the process
Created the branding for the project.
Create and maintain the design system for the platform.
Led the development team to create the platform compatible with the Progress Web App technology.
Tested product usability with the UX research team.
Created 3D models for NFTs and promoted resources.
Client management
